Holubars were Boulder outdoor gear pioneers
Today, a person can buy just about any piece of outdoor equipment in Boulder. Back in 1947, the Holubar family discovered an unmet need for high quality mountaineering gear and their company became a national success.
LeRoy Holubar, called Roy, had an idyllic childhood in Boulder with Sunshine Canyon as his playground. He rode a donkey, dug caves and played cowboys and Indians in the foothills.
Roy met Alice Freudenberg at the State Preparatory School, now Boulder High. Roy was class valedictorian and Alice, salutatorian. They earned scholarships to the University of Colorado. Both graduated from CU and they married in 1937.
Although not a love of his, Roy took a job teaching mathematics at the university, so he could marry Alice.
The couple caught the mountain climbing bug early in their marriage.
B michael kors oth were active in the Colorado Mountain Club, though at the time there were few technical climbers in the group. Roy was involved with starting the first climbing school in Boulder as well as the organization that would become Rocky Mountain Rescue Group in 1947.
Technical climbing required special equipment. Alice and her family had moved to Boulder from Germany. From her Alps climbing relatives back home, she learned how to import the best gear from Austria and other parts of Europe. The couple sent for ski boots, hiking boots, ice axes, pitons and other goods. They were in business.
Reportedly, the couple mailed 50 postcards in 1947 offering 3 items for sale. The response was good, so they paid for a Boulder business license.
In the 1950s they began issuing the michael kors ir own catalog. By 1958 their catalog offered nearly 150 items.
At first, they were strictly mail order, but enthusiastic customers hounded them with phone calls and doorbell ringing day and night. So they set up shop at 1030 13th michael kors Street on University Hill.
Roy was still teaching at CU and Alice was the creative genius behind the business. Daughter Linda was handling office tasks and cutting fabric by age 10. Alice was a talented seamstress and she began designing parkas and sleeping bags. With a simple and effective design change, she sewed the baffling crosswise so the down wouldn’t clump together.
“We stood by our products. Anything that wasn’t satisfactory was corrected,” Roy remembered. Their reputation for quality grew.
Their first big order was a rush custom job for the Arctic Institute of North America. 150 sleeping bags, tents, crampons, ropes and other equipment for an Antarctic expedition was needed in a matter of weeks. The order brought in $7,500.
Roy eventually resigned from teaching to keep up with the growing business. The business was sold in 1968 after Alice was diagnosed with breast cancer. She died later that year. The North Face acquired Holubar in 1981. Roy passed away in 1992.
Bruce Johnson published “The History of Gear: Holubar Mountaineering, Ltd.” in 2009. A veteran climber and backpacker himself he recalled, “Everyone knew the best gear was coming out of Boulder.”